Harringtons of Vermont
Competition Accessories
Motherwear
National Wholesale
Country Casual
Melissa Guerra
Real Goods
Chinaberry
CM Hospital
Media Image Group
Home Infatuation
Wrapped Hersheys
Golden Walnut
HansenTV
Isabella
Bullock & Jones
MIC Globe

Project: Isabella
Website URL: www.isabellacatalog.com
Overview: Does your company have more than one brand or catalog that needs a website? If that's the case, Isabella is an excellent example of a cost-effective way to build two or more websites with very unique designs but exactly the same functionality and backend systems.

Isabella and Chinaberry's websites are both run off of the same database, and connect to the same backend fulfillment system. Thus, information to run the websites (inventory update, copy changes, pricing, and more) all comes from the same source. With that in mind, it makes sense to build one database to run the websites and to process the orders. Why reinvent the wheel?

Isabella and Chinaberry reflect how one website template can be used to create two very unique looking websites (their creative teams are thrilled with the results). Rather than having to build two websites, considerable cost-savings were made by using the exact same backend systems, drill-down and checkout. Two, three, four or more websites are possible from one template if all the information to run the sites are from the same resources.





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