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Project: Golden Walnut
Website URL: www.goldenwalnut.com
Overview: Golden Walnut Gourmet Foods is an excellent example of a client that SiteForm has worked with needing and e-commerce platform that can function equally well for both retail and wholesale customers.
The majority of Golden Walnut's business is generated through its wholesale business. Wholesale customers require product information far more complex than retail customers would require (such as case costs, minimum quantities, package dimensions, and more). Rather than overload all this supplementary information on a product page, we designed the site so wholesale customers that wanted the extra info could click for it, and those who didn't need it would not be slowed with heavy downloads
Nonetheless, Golden Walnut does have direct-to-consumer business, and a new website would make it easier than ever for new customers to find and order their favorite treats. When building the consumer side of the Golden Walnut site, we used much of the same data that ran the wholesale side of the site. Only a few extra fields were needed to run two unique-looking sites off of one database.
For a cost far cheaper than running two sites, SiteForm developed Wholesale and Consumer sides of a website for Golden Walnut. The front end design of the sections is customized to reflect the difference of wholesale and retail customers, but the back end data and shopping cart functionality is shared by both. Wholesale or retail, Golden Walnut Gourmet Foods now has a winning online presence that makes their tasty product line easy for anyone to find
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