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Harringtons of Vermont
Competition Accessories
Motherwear
Winterthur Museum
National Wholesale
Country Casual
Melissa Guerra
Real Goods
Chinaberry
CM Hospital
Media Image Group
Home Infatuation
Wrapped Hersheys
Golden Walnut
HansenTV
Isabella
Bullock & Jones
MIC Globe
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Project: Winterthur Museum
Website URL: www.winterthurgifts.com
Overview: Larger catalog customers that mail two or more different books should look at how we handled Winterthur. This award-winning catalog required a website that could present both their regular-priced gift book items and products from their clearance catalog, but have the option of displaying a product on both, if necessary.
SiteForm designs websites that are driven from a database, so this challenge was an easy one to solve. We created two areas of the site, the Gift Book area, and a Sales and Specials area, so customers receiving one of the two books could easily find all of the items featured in the catalog they received.
However, if an item is in a Clearance Book, it will be displayed on both the Sales and Specials area and in the Gift Book (with sale prices highlighted). But the data for the products does not need to be posted twice. We simply created a few extra fields in the database that runs the site that allows Winterthur to click a button to turn an item on or off in the sale area. Viola! An on sale item is now on two rather than one site!
We're also especially proud of the wonderful look of the Winterthur site. Since this catalog is part of the Winterthur Museum brand, we needed to follow the graphical branding standards they had established for it, be it in print, or online. SiteForm's flexible design team is used to working with graphics, colors, and imagery from print catalogs and has no trouble translating these looks to the web, to present an integrated and in some cases enhanced brand presentation.
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