 |
|
 |
|
John Deneen - President
John Deneen's experience in direct marketing provided him with an excellent background in one-to-one consumer marketing when he was appointed Director of E-Commerce at Foster & Gallagher, Inc.,(a $450 million catalog company) in the early days of e-commerce. Since then he has gone on to lead the development of nearly 50+ websites, large and small, and nearly everything in between.
He also has considerable experience consulting with companies on best practices, strategic planning, and budgeting for e-commerce initiatives. He's worked at eBay, Nike, AT&T, PayPal, The National Wildlife Federation, Drapers & Damon, and World Book Encyclopedia on various projects with their internal web teams, bringing a direct marketing perspective and understanding to a project.
Mr. Deneen has spoken for numerous associations on the topic of e-commerce, including the Direct Marketing Association, the Catalog and E-Commerce Club of Northern California, and the New England Mail Order Association. He holds a Master's Degree in Marketing and Management (double major) from Northwestern University's Kellogg Graduate School of Business, where he graduated with highest honors (Cunningham Scholar 1990).
Alex Archaro - V.P. Technology
Alex brings nine years Internet industry experience with high traffic catalog web sites to SiteForm. Alex has been responsible for the architecture and overall management of Electronic Commerce infrastructures for Foster & Gallagher and Real Goods Trading Corporation.
Alex’s focus is on developing open, easily portable, highly adaptable internet sites on time and within budget. Alex also manages several non-profit sites. He began his career building legal sites in the mid-1990’s. Alex received his BA from the University of Minnesota in 1991, an MA from Indiana University in 1993, and was a Fulbright Scholar in the Former Soviet Union in 1993 and 1994.
Cassidy Voyles - Account Manager
Cassidy began her career in event management, marketing and fund-raising. A career she expected to pursue until she was approached 10 years ago by her father about developing his idea for an e-commerce company. It was an offer she felt had long-term prospects and so began her foray into e-commerce development. Cassidy started her relationship with SiteForm as a client when she brought them on to develop the site for the family business.
From the early days of bare bones content management systems, SEO, e-newsletters, blogs and now social media she’s held on through the industries rocket-fast evolution. Like all small business owners Cassidy learned to wear many hats; skills she now employs at SiteForm as Account Manager. As a project and website manager for clients she troubleshoots website programming issues, consults with clients on SEO and Social Media and facilitates website redesigns.
|
|
|
|
|
 |
