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John Deneen - President
John Deneen's experience in direct marketing provided him with an excellent background in one-to-one consumer marketing when he was appointed Director of E-Commerce at Foster & Gallagher, Inc.,(a $450 million catalog company) in the early days of e-commerce. Since then he has gone on to lead the development of nearly 50+ websites, large and small, and nearly everything in between.
He also has considerable experience consulting with companies on best practices, strategic planning, and budgeting for e-commerce initiatives. He's worked at eBay, Nike, AT&T, PayPal, The National Wildlife Federation, Drapers & Damon, and World Book Encyclopedia on various projects with their internal web teams, bringing a direct marketing perspective and understanding to a project.
Mr. Deneen has spoken for numerous associations on the topic of e-commerce, including the Direct Marketing Association, the Catalog and E-Commerce Club of Northern California, and the New England Mail Order Association. He holds a Master's Degree in Marketing and Management (double major) from Northwestern University's Kellogg Graduate School of Business, where he graduated with highest honors (Cunningham Scholar 1990).
Alex Archaro - V.P. Technology
Alex brings nine years Internet industry experience with high traffic catalog web sites to SiteForm. Alex has been responsible for the architecture and overall management of Electronic Commerce infrastructures for Foster & Gallagher and Real Goods Trading Corporation.
Alex’s focus is on developing open, easily portable, highly adaptable internet sites on time and within budget. Alex also manages several non-profit sites. He began his career building legal sites in the mid-1990’s. Alex received his BA from the University of Minnesota in 1991, an MA from Indiana University in 1993, and was a Fulbright Scholar in the Former Soviet Union in 1993 and 1994.
Nanda Zipp - Creative Director
Nanda has worked as Artistic Director and Designer for over a dozen successful websites, including both ecommerce sites and Flash based brochure sites. He brings to the internet over five years of prior print design experience, allowing him to operate proficiently in both media.
Nanda's creativity is furthered by his experience in music production, video production and traditional fine arts. His creativity has lead him into a variety of artistic endeavors as well as persuing both a Graphic Design Degree and BA in Music from Naropa University in Colorado.
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